Treve Ring
 
April 21, 2011 | Treve Ring

A Fresh Start in the South Okanagan

By: Treve Ring, Eat Magazine, April 21, 2011

anée is a South Okanagan Winery Association (SOWA) industry event to mark the end of pruning and the beginning of a new season, and was modeled after Burgundy’s famed Banée de Meursault.

This year SOWA announced another new beginning – the beginning of a new era, logo and name christening as Oliver Osoyoos Wine Country. The 21 member wineries made the decision to move from SOWA to OOWA so they could better define the region where their grapes are grown and to communicate a sense of place. Southern Okanagan is a pretty broad term for consumers to comprehend – where does it start? Where does it end? How far does it spread? The new name and marketing plan aims to clarify the area, and will work to highlight their unique climate, soil and wine growers and vintners... / Read More

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