Kurtis Kolt
July 12, 2012 | Kurtis Kolt

City Cellar: Don't judge a wine by its label

By: Kurtis Kolt, The Westender, July 12, 2012

They say you shouldn’t judge a book by its cover, yet when it comes to wine — it’s the package and label that can make or break the sale. There’s an assumption in the wine world that if a label is brightly coloured and contains a cute li’l critter (rabbit, kangaroo, turtle) it’s most likely pretty simple, over-oaked, fruity, too-sweet juice that’s aimed at those not really interested in wine’s sense of place or terroir, much less its complexity or character... / Read More


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